THE DATA DIMENSION

Savvy retailers are no longer relying on gut instinct to decide if a particular product is delivering the right benefits or a category is performing as well as possible.Through the use of more powerful databases and decision-support tools, executives are cutting research time and pinpointing new areas of opportunity. The benefits of decision support are especially useful in refining and improving

Savvy retailers are no longer relying on gut instinct to decide if a particular product is delivering the right benefits or a category is performing as well as possible.

Through the use of more powerful databases and decision-support tools, executives are cutting research time and pinpointing new areas of opportunity. The benefits of decision support are especially useful in refining and improving category management initiatives and promotional efforts, retailers told SN.

"We

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