One of the newest data-mining companies to hit the U.S. packaged goods business is three-year-old Sagarmatha (Nepalese for Mt. Everest), based in Kfar Malal, Israel, a Tel Aviv suburb that is the birthplace of Israeli Prime Minister Ariel Sharon.
tch brands (see main story).
The system's origins are in the biotechnology diagnostics industry, where its founders come from, said Will Phillips, president of U.S. marketing. The founders "wrote data-mining algorithms that recogniz