DATA MINING YIELDS DOUBLE-DIGIT RESULTS: GMA STUDY

NEW ORLEANS -- Data mining partnerships between retailers and manufacturers can increase brand sales by 10% to 20% and gross margin dollars earned by all partners by about 10%, according to results of a study commissioned by the Grocery Manufacturers of America, Washington, D.C.Preliminary findings from the study, which was conducted at Wegmans Food Markets, Rochester, N.Y., were presented during

NEW ORLEANS -- Data mining partnerships between retailers and manufacturers can increase brand sales by 10% to 20% and gross margin dollars earned by all partners by about 10%, according to results of a study commissioned by the Grocery Manufacturers of America, Washington, D.C.

Register to view the full article

TAGS: Walmart