DATA MINING YIELDS DOUBLE-DIGIT RESULTS: GMA STUDY

NEW ORLEANS -- Data mining partnerships between retailers and manufacturers can increase brand sales by 10% to 20% and gross margin dollars earned by all partners by about 10%, according to results of a study commissioned by the Grocery Manufacturers of America, Washington, D.C.Preliminary findings from the study, which was conducted at Wegmans Food Markets, Rochester, N.Y., were presented during

NEW ORLEANS -- Data mining partnerships between retailers and manufacturers can increase brand sales by 10% to 20% and gross margin dollars earned by all partners by about 10%, according to results of a study commissioned by the Grocery Manufacturers of America, Washington, D.C.

Preliminary findings from the study, which was conducted at Wegmans Food Markets, Rochester, N.Y., were presented during GEMCON, the conference on Global Electronic Marketing, here last month. The final report

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