In the retail/CPG industry, there's nothing worse than a defective product. A close second is defective data about the product.
Bad product data isn't just wrong information about a product. It's also information that is out of sync -- not the same in both the retailer's system and the manufacturer's system. In this age of high-tech IT systems, either kind of bad data can wreak havoc upon the supply chain, causing delays, increasing costs, and ultimately affecting the availability of