DAVID NICHOL'S SUPREME BELIEF

TORONTO -- David Nichol's got religion.His religion is superpremium private label, and he wants you to believe, too.Indeed, according to Nichol, if supermarket operators don't get religion, and get it fast, they're liable to find their own personal Armageddon opening up just over the next hill.The world is not getting kinder, for consumers or supermarkets, in Nichol's vision."In the future, there

TORONTO -- David Nichol's got religion.

His religion is superpremium private label, and he wants you to believe, too.

Indeed, according to Nichol, if supermarket operators don't get religion, and get it fast, they're liable to find their own personal Armageddon opening up just over the next hill.

The world is not getting kinder, for consumers or supermarkets, in Nichol's vision.

"In the future, there will be an enormous

pressure on American c

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