DAYMON TO REWORK KMART PRIVATE LABEL

TROY, Mich. -- Kmart here has solicited the services of Daymon Associates to rework and shore up its private-label program.Mary Lorencz, manager of media relations for Kmart, confirmed the alliance between the mass merchandiser and the Stamford, Conn.-based master broker.Lorencz offered no further information on Kmart's plans, and officials at Daymon did not return SN's calls on the subject.Nonetheless,

TROY, Mich. -- Kmart here has solicited the services of Daymon Associates to rework and shore up its private-label program.

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TAGS: Walmart