DAYMON TO REWORK KMART PRIVATE LABEL

TROY, Mich. -- Kmart here has solicited the services of Daymon Associates to rework and shore up its private-label program.Mary Lorencz, manager of media relations for Kmart, confirmed the alliance between the mass merchandiser and the Stamford, Conn.-based master broker.Lorencz offered no further information on Kmart's plans, and officials at Daymon did not return SN's calls on the subject.Nonetheless,

TROY, Mich. -- Kmart here has solicited the services of Daymon Associates to rework and shore up its private-label program.

Mary Lorencz, manager of media relations for Kmart, confirmed the alliance between the mass merchandiser and the Stamford, Conn.-based master broker.

Lorencz offered no further information on Kmart's plans, and officials at Daymon did not return SN's calls on the subject.

Nonetheless, industry observers said, the move fits right into the overall r

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TAGS: Walmart