DAYMON WORLDWIDE FORUM

CHICAGO - Retailers should move away from conventional price gaps between national brands and private label, and price private label based on the quality of their offerings, a new report suggested."Price, Proliferation and the Consumer" concluded that store and stockkeeping unit variability is significant, and as a result, there is no "right" price gap. The report was released by Daymon Worldwide,

CHICAGO - Retailers should move away from conventional price gaps between national brands and private label, and price private label based on the quality of their offerings, a new report suggested.

"Price, Proliferation and the Consumer" concluded that store and stockkeeping unit variability is significant, and as a result, there is no "right" price gap. The report was released by Daymon Worldwide, a Stamford, Conn.-based private-label sales and marketing firm; ACNielsen; and DemandTe

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