Activity in the frozen potato category, though still strong, is at more of a slow boil than at its sizzling pace of the past, according to frozen food buyers and merchandisers. One difference, they reported, is that newly introduced products aren't creating as much excitement as other introductions have in the past. Some of that apathy, they surmised, stems from the higher prices that go along with the new items, most of them seasoned.
THE DEAL WITH POTATOES
Activity in the frozen potato category, though still strong, is at more of a slow boil than at its sizzling pace of the past, according to frozen food buyers and merchandisers. One difference, they reported, is that newly introduced products aren't creating as much excitement as other introductions have in the past. Some of that apathy, they surmised, stems from the higher prices that go along with
