DEALING THE CARDS

Prepaid phone cards have become the perfect companion piece in seasonal merchandising at supermarkets. Increasingly, grocery retailers are targeting seasonal calendar events when they think about their prepaid phone-card programs.Albertson's, Boise, Idaho, now follows a promotional calendar to focus shopper attention on its private-label 30-, 60- and 180-minute phone cards, said Mike Davis, manager

Prepaid phone cards have become the perfect companion piece in seasonal merchandising at supermarkets. Increasingly, grocery retailers are targeting seasonal calendar events when they think about their prepaid phone-card programs.

Albertson's, Boise, Idaho, now follows a promotional calendar to focus shopper attention on its private-label 30-, 60- and 180-minute phone cards, said Mike Davis, manager of national accounts at Talk 'N Toss, Vancouver, Wash., the chain's phone-card supplie

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