DEALING WITH RX CARDS

The supermarket pharmacy world was jolted this spring when the Medicare prescription discount cards were launched.Confusion about the dozens of card offerings, consternation about rising drug prices, and inconsistency in program information ultimately came down to the store-level relationship between pharmacist and Medicare beneficiary.That meant time and money as pharmacy staffs explained the cards

The supermarket pharmacy world was jolted this spring when the Medicare prescription discount cards were launched.

Confusion about the dozens of card offerings, consternation about rising drug prices, and inconsistency in program information ultimately came down to the store-level relationship between pharmacist and Medicare beneficiary.

That meant time and money as pharmacy staffs explained the cards to their customers and took the time to process as many discount options as

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