DEALING FROM THE SAME DECK

BEDFORD HEIGHTS, Ohio -- Riser Foods here and Finast, Maple Heights, Ohio, are going head-to-head in promoting their frequent shopper programs with remarkably similar consumer appeals.Both chains had full-page color newspaper ads with prominent placement in the Cleveland Plain Dealer April 17, the day Finast launched its frequent shopper program. Riser, which operates Stop-n-Shop stores in many of

BEDFORD HEIGHTS, Ohio -- Riser Foods here and Finast, Maple Heights, Ohio, are going head-to-head in promoting their frequent shopper programs with remarkably similar consumer appeals.

Both chains had full-page color newspaper ads with prominent placement in the Cleveland Plain Dealer April 17, the day Finast launched its frequent shopper program. Riser, which operates Stop-n-Shop stores in many of the same markets as Finast, has had a card-based program for more than a year.

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