DECLINE IN SHOPPING FREQUENCY SPURS LOSSES TO WAL-MART

PITTSBURGH -- Supermarkets anticipating a competitive supercenter opening nearby should target large-basket shoppers who have children and pets, because they are the most likely to abandon it when the supercenter opens, according to a study by Carnegie Mellon University here.Using data from a frequent-shopper program, researchers at Carnegie Mellon's Tepper School of Business tracked shopper behavior

PITTSBURGH -- Supermarkets anticipating a competitive supercenter opening nearby should target large-basket shoppers who have children and pets, because they are the most likely to abandon it when the supercenter opens, according to a study by Carnegie Mellon University here.

Using data from a frequent-shopper program, researchers at Carnegie Mellon's Tepper School of Business tracked shopper behavior at a conventional supermarket for a period of 20 months before and after Bentonville

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