DEDICATED REVENUES

Big payoffs can be gained in dedicating space to seasonal selling.Many supermarket retailers are finding that the use of seasonal promotions centered on general merchandise can help lure grocery-shopping-weary consumers by offering them something fresh almost every time they visit. They also say it can lift total store sales through themed tie-ins and cross merchandising.And creating a dedicated seasonal

Big payoffs can be gained in dedicating space to seasonal selling.

Many supermarket retailers are finding that the use of seasonal promotions centered on general merchandise can help lure grocery-shopping-weary consumers by offering them something fresh almost every time they visit. They also say it can lift total store sales through themed tie-ins and cross merchandising.

And creating a dedicated seasonal general merchandise section can be lucrative. According to the All

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