IN DEEP

So much attention has been given to increased copy depth for rental of new releases lately that few in the video industry have questioned the need for it.Retailers said they've had to increase copy depth, but they don't necessarily think it's a good thing for them. Competition from the video specialty stores has forced the issue."You don't want people to come in and find that all the copies of hit

So much attention has been given to increased copy depth for rental of new releases lately that few in the video industry have questioned the need for it.

Retailers said they've had to increase copy depth, but they don't necessarily think it's a good thing for them. Competition from the video specialty stores has forced the issue.

"You don't want people to come in and find that all the copies of hit titles are gone, because they will go to the competition and get it there," sa

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