DEEPER IN THE WEB

It's a refrain often heard among supermarket information-technology executives: the industry already has more than enough data to make smart, store-specific merchandising decisions. What's needed are effective decision-support tools, and the will to use them, that can deliver the right data to the right person at the right time.The latest addition to bulging data warehouses is the data collected via

It's a refrain often heard among supermarket information-technology executives: the industry already has more than enough data to make smart, store-specific merchandising decisions. What's needed are effective decision-support tools, and the will to use them, that can deliver the right data to the right person at the right time.

The latest addition to bulging data warehouses is the data collected via Internet interactions. While some distributors are worried about drowning in even mor

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