DEFINE, DEVELOP, IMPLEMENT

Leading-edge practitioners today already are taking a multipronged approach to creating product assortments that better meet the needs of customers and enhance overall category performance.But even strong proponents of Efficient Consumer Response, which identifies efficient assortment as a key industry objective, note that more work needs to be done to reap the full benefits of category management.The

Leading-edge practitioners today already are taking a multipronged approach to creating product assortments that better meet the needs of customers and enhance overall category performance.

But even strong proponents of Efficient Consumer Response, which identifies efficient assortment as a key industry objective, note that more work needs to be done to reap the full benefits of category management.

The process begins with defining the category and continues through developing

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