DEHYDRATED SOLUTIONS

Supermarkets are helping keep babies wet -- on the inside, at least. The category is oral electrolyte solutions to fight against dehydration in babies, and while doctors and manufacturers are promoting it to young mothers, supermarkets are making room alongside baby food and formula to sell it."Mothers are becoming more aware of the availability and use of these products through manufacturer advertising

Supermarkets are helping keep babies wet -- on the inside, at least. The category is oral electrolyte solutions to fight against dehydration in babies, and while doctors and manufacturers are promoting it to young mothers, supermarkets are making room alongside baby food and formula to sell it.

"Mothers are becoming more aware of the availability and use of these products through manufacturer advertising and doctors' advice," said Paul Banicki, a buyer at Hughes Family Markets, Irwind

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