DEL MONTE REVAMPS OPERATING STRATEGY

CHICAGO -- Del Monte Foods, San Francisco, improved its ability to perform account-specific promotions by revamping its operating strategy and its organizational structure at the beginning of this year, said Bob Jordan, manager of trade promotions."We changed our organizational structure because we changed our operating strategy," said Jordan, speaking at a conference here entitled, "Trade Marketing

CHICAGO -- Del Monte Foods, San Francisco, improved its ability to perform account-specific promotions by revamping its operating strategy and its organizational structure at the beginning of this year, said Bob Jordan, manager of trade promotions.

"We changed our organizational structure because we changed our operating strategy," said Jordan, speaking at a conference here entitled, "Trade Marketing in Transition" held by the Marketing Advisory Council, New York.

The scope of

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