DEL MONTE UNITS JOIN IN PROMOTION

CORAL GABLES, Fla. -- Del Monte Fresh Produce here and Del Monte Foods, San Francisco, have collaborated on an store-focused promotion that ties in with the produce industry's 5 a Day for Better Health campaign.Running throughout the first quarter of the year, the Turn Health Into Wealth promotion combines a consumer sweepstakes with in-store entry boxes, a display contest for store managers and in-ad

CORAL GABLES, Fla. -- Del Monte Fresh Produce here and Del Monte Foods, San Francisco, have collaborated on an store-focused promotion that ties in with the produce industry's 5 a Day for Better Health campaign.

Running throughout the first quarter of the year, the Turn Health Into Wealth promotion combines a consumer sweepstakes with in-store entry boxes, a display contest for store managers and in-ad coupons.

"It capitalizes on the team efforts of the grocery and produce dep

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