DELI BRAND SWITCH TESTS CUSTOMERS' LOYALTIES

DALLAS -- Two of the nation's leading retailers are duking it out in a battle for consumer preferences in deli meats.Safeway's Tom Thumb division and Kroger Co. have taken out full-page ads in local newspapers vying for brand loyalty -- Boar's Head in the case of Kroger, and Primo Taglio at Tom Thumb.Primo Taglio, rolled out as part of Safeway's Private Selections store-brand umbrella, met with some

DALLAS -- Two of the nation's leading retailers are duking it out in a battle for consumer preferences in deli meats.

Safeway's Tom Thumb division and Kroger Co. have taken out full-page ads in local newspapers vying for brand loyalty -- Boar's Head in the case of Kroger, and Primo Taglio at Tom Thumb.

Primo Taglio, rolled out as part of Safeway's Private Selections store-brand umbrella, met with some resistance when it was introduced to Tom Thumb shoppers accustomed to buying

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