DELI COUPON PILOT YIELDS HIGH REDEMPTION RATES

FENTON, Mich. - VG's Food and Pharmacy here is boosting sales of Center Store products by offering deli customers coupons for complementary dry grocery items.In an 11-month pilot at VG's, shoppers redeemed a comparatively high percentage of branded coupons printed by a deli scale system along with the price label.The coupons, for deli-related items like potato chips, mayonnaise, napkins and soft drinks,

FENTON, Mich. - VG's Food and Pharmacy here is boosting sales of Center Store products by offering deli customers coupons for complementary dry grocery items.

In an 11-month pilot at VG's, shoppers redeemed a comparatively high percentage of branded coupons printed by a deli scale system along with the price label.

The coupons, for deli-related items like potato chips, mayonnaise, napkins and soft drinks, are detached from the price label that is attached to a deli package. Bo

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