DELI MANAGERS BEATING POST-SUPER BOWL LULL

Post-Super Bowl days in the deli can be dead, but retailers are livening things up in a variety of ways this year.They're tackling the job of pushing sales with everything from new soup programs and heavier soup advertising to special Valentine's Day theme sales featuring honey ham and honey turkey. Some retailers polled by SN are maintaining "super low" prices on selected products throughout February

Post-Super Bowl days in the deli can be dead, but retailers are livening things up in a variety of ways this year.

They're tackling the job of pushing sales with everything from new soup programs and heavier soup advertising to special Valentine's Day theme sales featuring honey ham and honey turkey. Some retailers polled by SN are maintaining "super low" prices on selected products throughout February to build volume, and one is holding a one-day sale with prices on brand-name meat s

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