DELICIOUS COOKIE READIES PUSH BEYOND SUPERMARKETS

NEW YORK -- Delicious Cookie Co./R.W. Frookie Inc. is gearing up to market its brands outside supermarkets and also internationally, according to Phillip Roos, president. Those markets only account for 5% of the business today, said Roos, who plans to increase this share to 30%. "We're in 70% of all grocery stores right now, which is pretty good in a direct-store-delivery environment. We can get much

NEW YORK -- Delicious Cookie Co./R.W. Frookie Inc. is gearing up to market its brands outside supermarkets and also internationally, according to Phillip Roos, president. Those markets only account for 5% of the business today, said Roos, who plans to increase this share to 30%. "We're in 70% of all grocery stores right now, which is pretty good in a direct-store-delivery environment. We can get much broader with nongrocery and international distribution. We also have more money to market

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