DELIVERING THE GOODS

NEW YORK -- FreshDirect here takes advantage of New York's dense population to keep its delivery costs in line.urdays and Sundays. The company recently added another 30 trucks to the fleet.FreshDirect receives more than 2,000 orders per day -- and rejects between 600 and 800 orders because it does not yet have the delivery capacity to handle that volume, according to Joe Fedele, chief executive officer.The

NEW YORK -- FreshDirect here takes advantage of New York's dense population to keep its delivery costs in line.

urdays and Sundays. The company recently added another 30 trucks to the fleet.

FreshDirect receives more than 2,000 orders per day -- and rejects between 600 and 800 orders because it does not yet have the delivery capacity to handle that volume, according to Joe Fedele, chief executive officer.

The average order totals $97. FreshDirect charges $3.95 per or

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