DELIVERING THE MESSAGE

PORTLAND, Ore. -- Now that Fred Meyer Inc. has fine-tuned its food merchandising and charted an expansion path, the chain will have to get its message out to consumers.The task is most difficult in Utah, the only one of Fred Meyer's marketing areas where the chain doesn't have a food reputation."They know us in Salt Lake City, but to them we're a nonfoods general merchandise store," said Robert E.

PORTLAND, Ore. -- Now that Fred Meyer Inc. has fine-tuned its food merchandising and charted an expansion path, the chain will have to get its message out to consumers.

The task is most difficult in Utah, the only one of Fred Meyer's marketing areas where the chain doesn't have a food reputation.

"They know us in Salt Lake City, but to them we're a nonfoods general merchandise store," said Robert E. Boley, assistant vice president of public relations. "They don't realize our r

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