DELIVERY FIRM SEEKS TO GIVE THE CAKE

ATLANTA -- A new company here, Cakes 2 U, is looking to become the FTD of the bakery industry, and will source cakes for delivery from supermarket in-store bakeries.Ten to 15 supermarket chains have already agreed orally to participate in the program. The first to formally sign on is 80-unit Minyard Food Stores, Coppell, Texas, said Arthur Schultz, founder and president of Cakes 2 U.The bakery director

ATLANTA -- A new company here, Cakes 2 U, is looking to become the FTD of the bakery industry, and will source cakes for delivery from supermarket in-store bakeries.

Ten to 15 supermarket chains have already agreed orally to participate in the program. The first to formally sign on is 80-unit Minyard Food Stores, Coppell, Texas, said Arthur Schultz, founder and president of Cakes 2 U.

The bakery director at Minyard could not be reached at press time for comment.

Schu

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