DEMAND FOR DEPTH

Use it or lose it -- that's studio executives' essential message to skeptical retailers about the new copy-depth programs.The copy-depth initiatives that supermarket retailers have complained vehemently about recently are designed to ensure the survival of the home-video rental industry, said studio executives interviewed by SN. Besides helping to meet specialty-store competition at the local level,

Use it or lose it -- that's studio executives' essential message to skeptical retailers about the new copy-depth programs.

The copy-depth initiatives that supermarket retailers have complained vehemently about recently are designed to ensure the survival of the home-video rental industry, said studio executives interviewed by SN. Besides helping to meet specialty-store competition at the local level, strong orders from the studios will result in home video maintaining its favored wind

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