The numbers are staggering: 59 million Americans, or roughly 28% of the population, are currently controlling carbs. Another 20% said they plan to start doing so within the next six months, according to The Valen Group, a Cincinnati-based market researcher.
Others report similar statistics. In 2003, sales of low-carb snacks and beverages alone rang up $333.7 million, a 61% sales gain over the previous year, according to a study commissioned by PepsiCo.
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