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Among retailers, there is some question about how to transform whole health from an ambitious but vague concept into a practical merchandising plan. But what is clear from available survey data is that the target customer is no stranger: He -- and she -- comprises a range of ages, ethnicities, income levels and educational backgrounds.The ideal whole-health shopper, it seems, can be found in the supermarket

Among retailers, there is some question about how to transform whole health from an ambitious but vague concept into a practical merchandising plan. But what is clear from available survey data is that the target customer is no stranger: He -- and she -- comprises a range of ages, ethnicities, income levels and educational backgrounds.

The ideal whole-health shopper, it seems, can be found in the supermarket any day of the week.

According to "Shopping for Health," a report f

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