DEMOGRAPHICS CONVENTIONS

When it comes to targeting kids, tweens and teens, Shaw's Supermarkets in East Bridgewater, Mass., enforces a number of effective strategies in its Center Store aisles. The supermarket chain uses everything from the creative packaging of its own private-label goods to merchandising techniques and partnership promotions that include private labels, vendors' products and out-of-store events.Bernie Rogan,

When it comes to targeting kids, tweens and teens, Shaw's Supermarkets in East Bridgewater, Mass., enforces a number of effective strategies in its Center Store aisles. The supermarket chain uses everything from the creative packaging of its own private-label goods to merchandising techniques and partnership promotions that include private labels, vendors' products and out-of-store events.

Bernie Rogan, spokesman for Shaw's, said local teens are lured into the stores and prompted to p

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