DEMOGRAPHY BEING READ AS KEY TO MAGAZINE SALES

NEW YORK -- An initial finding from a category-management pilot program implemented for the magazine departments at Wegmans Food Markets, Ralphs Grocery Co. and Harris Teeter indicates life stage and demographics heavily influence purchases.After 16 months of running the project, termed "Cover Story," at more than 450 stores of the three major chains, Time Distribution Services here, the sales and

NEW YORK -- An initial finding from a category-management pilot program implemented for the magazine departments at Wegmans Food Markets, Ralphs Grocery Co. and Harris Teeter indicates life stage and demographics heavily influence purchases.

After 16 months of running the project, termed "Cover Story," at more than 450 stores of the three major chains, Time Distribution Services here, the sales and retail marketing arm of Time Warner, released its findings.

TDS, working with D

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