DEMOING SAID TO LIVEN UP FRESH PRODUCTS

BENTONVILLE, Ark. -- Running a fresh-product demonstration program that is aggressive and well-planned can mean the difference between life and death for a new fresh product, according to Richard Donckers, president of Retail Strategies International here, a marketing consultancy to supermarkets and mass merchandisers.A vibrant demo program can also breathe new life into an existing item that is suffering,

BENTONVILLE, Ark. -- Running a fresh-product demonstration program that is aggressive and well-planned can mean the difference between life and death for a new fresh product, according to Richard Donckers, president of Retail Strategies International here, a marketing consultancy to supermarkets and mass merchandisers.

A vibrant demo program can also breathe new life into an existing item that is suffering, said Donckers in an interview with SN. It can even boost sales four- or 10-fol

Register to view the full article

test - Advanced Registered User

Already a member? .