BY DESIGN

Ginger and Fred. Desi and Lucy. Laurel and Hardy. Individually, each was brilliant. Paired with one another, their talents took on a new dimension.This idea of "one is good, two is better" is gaining hold in the food industry, as demonstrated by the growing trend of co-branding. Pop Tarts and Smucker's may never achieve the level of fame of a Torville and Dean, but theirs has been a media-worthy performance

Ginger and Fred. Desi and Lucy. Laurel and Hardy. Individually, each was brilliant. Paired with one another, their talents took on a new dimension.

This idea of "one is good, two is better" is gaining hold in the food industry, as demonstrated by the growing trend of co-branding. Pop Tarts and Smucker's may never achieve the level of fame of a Torville and Dean, but theirs has been a media-worthy performance in its own right.

Co-branding -- the practice of "marrying" two brand

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