Ginger and Fred. Desi and Lucy. Laurel and Hardy. Individually, each was brilliant. Paired with one another, their talents took on a new dimension.
This idea of "one is good, two is better" is gaining hold in the food industry, as demonstrated by the growing trend of co-branding. Pop Tarts and Smucker's may never achieve the level of fame of a Torville and Dean, but theirs has been a media-worthy performance in its own right.
Co-branding -- the practice of "marrying" two brand