BY DESIGN

What began as a minor ambush has emerged as a full-scale war as private labels battle national brands for market share. One of the key weapons in the battle of brands is the development of careful and professional strategic branding decisions for trade names, trademarks and trade dress -- the complete visual presentation of store brands on the shelves.When retailers entered the arena of private labels,

What began as a minor ambush has emerged as a full-scale war as private labels battle national brands for market share. One of the key weapons in the battle of brands is the development of careful and professional strategic branding decisions for trade names, trademarks and trade dress -- the complete visual presentation of store brands on the shelves.

When retailers entered the arena of private labels, packaging design was a minor consideration. Retailers believed that if the price w

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