A DESIGN OPENING TO EASIER USE BY SENIORS IS URGED

The population may be maturing, but package design seems to be suffering from a case of arrested development, some observers say."Not much has been done to make packages easier to open, read, hold, handle for mature consumers," said Frank Conaway, president of Primelife, a consulting company based in Orange, Calif., that specializes in senior marketing. "There's still a tendency to emphasize younger

The population may be maturing, but package design seems to be suffering from a case of arrested development, some observers say.

"Not much has been done to make packages easier to open, read, hold, handle for mature consumers," said Frank Conaway, president of Primelife, a consulting company based in Orange, Calif., that specializes in senior marketing. "There's still a tendency to emphasize younger consumers from 18 to 35," agreed Herbert Meyers, managing partner of Gerstman+Meyers,

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