In their quest to differentiate the center aisles, retailers have been eagerly plopping in new fixtures and signs. In the rush to dress up their stores, though, some are making changes that fall afoul of the design police. Here are some rules:
- Keep a total-store perspective. The nicest signs, colors and fixtures have the opposite of their intended effect if they jar with the rest of the store flow and color scheme.
Bill Carlson, vice president of sales for Borgen Systems, De