DESIGNS ON GROWTH

In the supercompetitive 1990s, store design is giving many retailers a much-needed competitive edge.Design and layout that enhance the shopping experience and highlight specialty departments increasingly can make the difference in where shoppers choose to buy their groceries, retailers and industry consultants said."Does store design contribute to a store's success or failure? It's certainly a consideration.

In the supercompetitive 1990s, store design is giving many retailers a much-needed competitive edge.

Design and layout that enhance the shopping experience and highlight specialty departments increasingly can make the difference in where shoppers choose to buy their groceries, retailers and industry consultants said.

"Does store design contribute to a store's success or failure? It's certainly a consideration. If, in a marketplace, all

other things are equal -- price,

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