DESIGNS ON NONFOOD

Supermarkets are finally giving nonfood the showcase it needs, according to retailers and industry design sources.Using a variety of approaches to re-envision how nonfood merchandise is presented to customers, retailers are becoming more sophisticated in how they incorporate these higher-margin categories into store designs. They are innovating with architectural features to set apart targeted general

Supermarkets are finally giving nonfood the showcase it needs, according to retailers and industry design sources.

Using a variety of approaches to re-envision how nonfood merchandise is presented to customers, retailers are becoming more sophisticated in how they incorporate these higher-margin categories into store designs. They are innovating with architectural features to set apart targeted general merchandise and health and beauty care aisles, using solution selling to cross merc

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TAGS: Kroger