DESTINATION: CENTER STORE

While supermarket shelves have historically been dominated by national brands, grocers have no better weapon than their private-label portfolios to help abate Center Store leakage into other channels of trade.All it will take is the right pricing strategy, promotion, packaging, product demonstration and unique merchandising and display tactics, industry sources told SN.Nowhere does today's grocer

While supermarket shelves have historically been dominated by national brands, grocers have no better weapon than their private-label portfolios to help abate Center Store leakage into other channels of trade.

All it will take is the right pricing strategy, promotion, packaging, product demonstration and unique merchandising and display tactics, industry sources told SN.

Nowhere does today's grocer have more control than over the private-label items on his Center Store shelves

Register to view the full article