DESTINATION: TRANSFORMATION

New product success is measured by much more than first-year sales. To be truly successful in today's consumer packaged goods marketplace, a new product needs to be transformational, meaning it creates a new category that addresses an important consumer need.To be sure, sales must be large. But what's just as important is whether those sales are incremental and sustainable, according to Valerie Skala

New product success is measured by much more than first-year sales. To be truly successful in today's consumer packaged goods marketplace, a new product needs to be transformational, meaning it creates a new category that addresses an important consumer need.

To be sure, sales must be large. But what's just as important is whether those sales are incremental and sustainable, according to Valerie Skala Walker, vice president, analytic product management, Information Resources Inc., Chi

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