DETERGENT DIMENSIONS

Supermarkets -- still fiercely competing with mass merchants and club stores for detergent sales -- have begun stocking larger sizes and putting more effort into promoting them."Larger sizes are in demand, and give you a nice ticket ring," said Denny Hopkins, vice president of marketing and sales development for Giant Food Stores, Carlisle, Pa., a subsidiary of Ahold USA, Atlanta.The Giant chain is

Supermarkets -- still fiercely competing with mass merchants and club stores for detergent sales -- have begun stocking larger sizes and putting more effort into promoting them.

"Larger sizes are in demand, and give you a nice ticket ring," said Denny Hopkins, vice president of marketing and sales development for Giant Food Stores, Carlisle, Pa., a subsidiary of Ahold USA, Atlanta.

The Giant chain is stocking the larger sizes, such as the 200-ounce liquids, "and doing a much b

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