DEVELOPING INITIATIVE

NORTHFIELD, Ill. -- The rollout of Efficient Consumer Response is right on schedule. Pilot tests of various ECR techniques have been proceeding and the documents for the Best Practices of operation will be published in the second half of the year. Most importantly, the industry now understands what ECR is and what it isn't, says Richard Mayer, chairman and chief executive officer of Kraft General

NORTHFIELD, Ill. -- The rollout of Efficient Consumer Response is right on schedule. Pilot tests of various ECR techniques have been proceeding and the documents for the Best Practices of operation will be published in the second half of the year. Most importantly, the industry now understands what ECR is and what it isn't, says Richard Mayer, chairman and chief executive officer of Kraft General Foods here. "Where we are right now is where we

thought we would be," says Mayer, who is

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