DIAL BRINGS TEAM PLAY TO PRODUCT EXPANSION

NEW YORK -- Dial Corp. is now launching line extensions of its popular anti-bacterial liquid soap that were created by a multifunctional brand team.Liquid Dial, the category's leading brand, now comes with moisturizers and vitamin E. Later in the year, a version for sensitive skin will be available.Dial formed the multifunctional team behind this brand three months ago, according to John Teets, chairman

NEW YORK -- Dial Corp. is now launching line extensions of its popular anti-bacterial liquid soap that were created by a multifunctional brand team.

Liquid Dial, the category's leading brand, now comes with moisturizers and vitamin E. Later in the year, a version for sensitive skin will be available.

Dial formed the multifunctional team behind this brand three months ago, according to John Teets, chairman and chief executive officer of the Phoenix-based company. It was the lat

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