DIAL TO EXPAND SPORT CARD PROMO

ATLANTA -- The Major League Baseball season may be long over, but the impact of a baseball tie-in promotion run here by Dial soap may last all year and into the next.Executives at Dial Corp., Phoenix, said the company is still processing responses from a late summer baseball card giveaway and sweepstakes in Atlanta and surrounding markets. Dial liked the results so well that it is formulating plans

ATLANTA -- The Major League Baseball season may be long over, but the impact of a baseball tie-in promotion run here by Dial soap may last all year and into the next.

Executives at Dial Corp., Phoenix, said the company is still processing responses from a late summer baseball card giveaway and sweepstakes in Atlanta and surrounding markets. Dial liked the results so well that it is formulating plans to expand the concept into a series of local market sports tie-in promotions for the c

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