PHOENIX -- The Dial Corp.'s Consumer Products Group here has instituted a new truckload pricing formula for its Purex powder and liquid laundry detergents.
of Purex laundry detergent on full pallets will roll out daily. The plan is being instituted this spring.
By supplying retailers with full pallets and a complete truckload, Dial is cutting costs and passing the savings on to its customers in the form of lower prices for its detergent. For example, a package of Purex 42-use