DIAPER CHANGE

FEDERAL WAY, Wash. -- Private-label diapers are accepting the double dare of national brands, and will continue to grab more market share in the future.That's how the future looks to Tanya Rhone, vice president of marketing at Paragon Trade Brands here, a manufacturer of private-label diapers for some 200 retail operations and a lead player in getting private label to where it stands now.Store-brand

FEDERAL WAY, Wash. -- Private-label diapers are accepting the double dare of national brands, and will continue to grab more market share in the future.

That's how the future looks to Tanya Rhone, vice president of marketing at Paragon Trade Brands here, a manufacturer of private-label diapers for some 200 retail operations and a lead player in getting private label to where it stands now.

Store-brand diapers hold down a 21% share of the business nationally, said Rhone in an i

Register to view the full article

Already a member? .