Pastel packaging, national and private-label brands, four shelves ... you've seen one supermarket diaper section, you've seen them all, right?
Well, not quite.
While it's true that diapers, like other grocery items, don't necessarily lend themselves to creative merchandising, there are subtle differences between retailers.
Last month SN visited a host of supermarkets in Annapolis, Md., to see how the competition stacked up. In Annapolis, large retailers like Safeway,