DIAPERS MATURE, DRYPERS ADJUSTS

HOUSTON -- Now that the diaper category has reached a mature stage, manufacturers will have to bring something new to market if they want to remain competitive.Terry Tognietti, co-chief executive officer and president of Drypers Corp. here, said differentiation will be the key to staying in the game, especially in this day and age of falling prices.Drypers -- which recently combined its four regional

HOUSTON -- Now that the diaper category has reached a mature stage, manufacturers will have to bring something new to market if they want to remain competitive.

Terry Tognietti, co-chief executive officer and president of Drypers Corp. here, said differentiation will be the key to staying in the game, especially in this day and age of falling prices.

Drypers -- which recently combined its four regional brands to become one national label -- is facing stiff competition from nat

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