DICK'S GIVES CUSTOMERS CHOICE OF SAVINGS

PLATTEVILLE, Wis. -- Many retailers are rushing into on-line ventures unsure of how many of their customers are actually using the Internet. Brodbeck Enterprises, under the Dick's Supermarkets banner here, is taking another approach.From participation levels in its two-and-a-half year old Web site, the retailer has determined that Internet usage among the customers of its eight stores is at about

PLATTEVILLE, Wis. -- Many retailers are rushing into on-line ventures unsure of how many of their customers are actually using the Internet. Brodbeck Enterprises, under the Dick's Supermarkets banner here, is taking another approach.

From participation levels in its two-and-a-half year old Web site, the retailer has determined that Internet usage among the customers of its eight stores is at about 10% to 15%, well below national numbers. At the same time, the company recognizes the po

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