CHESTERFIELD, Mo. -- Dierbergs Markets here is placing a greater focus on DVD for both sell-through and rental, said Brad Migneron, director of video operations.
In August, the retailer started resetting all 15 of its video-rental departments so that DVDs are merchandised next to their VHS counterparts, he said. Dierbergs has a total of 19 stores. Migneron expects the project to be done by November.
This results in more rentals, he said. "If there is a customer who is specific